Since social media sites have been such an integral part of our lives, it is possible to forget that they have not always been at our fingertips. However, the rise of TikTok, a video-sharing service that is beginning to surpass Instagram in success, serves as a warning that the digital world is rapidly changing. Who knows what sites we’ll be using in five or ten years?
About the fact that the social networks are somewhat different, a host of young online stars have recently switched from Instagram to TikTok. Many people, especially those with a personal brand at stake, are now unsure of which media to follow. Can you concentrate on making TikTok video content or purchase 50 Instagram followers?
Instagram vs TikTok – Key Features Comparison
Users on TikTok can capture videos for up to 60 seconds, while Instagram Reels users can record videos for up to 30 seconds.
Users were able to point out the gap, despite the fact that it is just a 30-second difference.
Depending on the content you share, the 30-second limit on Instagram Reels can seem insufficient. Though longer material can fit best with TikTok’s timestamp, Reels allows you to be more imaginative.
See how the safe and aware beauty brand @cocokind makes the most of Reels’ 30-second time stamp by providing skincare tips and delving deep into common skincare myths.
Since Instagram Reels is still in its early stages, we anticipate that a longer video feature will be added in the future.
TikTok’s “About You” page is similar to Instagram’s “Discover” page, but with a more complex and immersive algorithm. It is also more tailored to the user’s preferences, and the complete vertical viewing experience has users browsing. Instagram’s “Discover” channel, on the other hand, is a material melting pot.
Instagram is more established in the paying advertisement space than TikTok since it has been around for much longer. TikTok, on the other hand, provides paying advertisement solutions such as Branded Hashtag Challenges, Branded Effects, Brand Takeovers, In-Feed Ads, and TopView. Instagram launched branded content tags for Reels in late 2020. For a long time, the website has often made it easy to create branded content for static blogs.
Despite the fact that Instagram seems to be morphing into some kind of alternative version of TikTok, there are still significant discrepancies between these applications. TikTok’s one-of-a-kind video content offers it a strategic advantage in the ever-changing social media environment.
Tools and Features for Video Editing
While the editing interfaces for Reels and TikTok which seem to be identical, they are not.
Filters are extremely common on TikTok, where users can choose from a variety of effects, models, and filters.
On Instagram, users can only choose effects from the Instagram Effects library before filming each video clip.
Speech effects and voiceover software are two other enjoyable editing tools on TikTok. Though Instagram users can record a voiceover on Instagram Reels, no special effects can be included.
TikTok’s Duet, Reaction, and Stitch functionality are another significant distinction between the platform’s video resources.
These features are a fun way for brands and companies to connect and communicate with consumers in their community (while still expanding their reach!).
There is currently no Duet or Stitch option on Instagram Reels — users can either capture their own video or upload videos from their camera roll.
Instagram or TikTok, Which One is the Winner?
Instagram surpassed 1 billion monthly users in 2018. The site’s interaction was rising by 5% per quarter at its height, but this figure has since fallen sharply. Forecasts currently call for an average growth rate of just 3.4 percent.
Having said that, Instagram – the site that gave rise to the term “internet influencer” – continues to be hugely popular. According to a report conducted by NYU’s Stern Center for Business and Human Rights, memes shared on the social media platform could pose a greater danger to the outcome of the 2020 presidential election than fake news on Facebook.
TikTok is one of the most popular apps in the world. With 614 million downloads between January and November 2019, it crossed 1 billion users just two years after its global debut. If this pace of growth persists, it will undoubtedly surpass Instagram – but, as we have seen with Snapchat, may this success be fleeting?